All posts tagged hip hop

13 Posts
atrak

A-Trak’s Killer Return to Columbus

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The crowd on Saturday was a mix of die-hard A-Trak fans (one I talked to traveled from Indiana to see the Scratchmaster himself) and young professionals hot off their weekly business bender of 9 to 5 shifts. Whether there for the music, the madness, the mocktails, or all of the above, they were all there at Sway and ready to see the place burn down in proverbial flames from the heat anticipated off smoldering spins, scratches, and samples.

At midnight, as if the sea of people was transformed bibbity-bobbity-boo style courtesy of Cinderella’s fairy godmother and a trio of talking mice- #squadgoals- the vibe immediately went from typical Saturday night to totally turnt as A-Trak appeared a la Prince Charming. The intimate space of Sway felt more sophisticated and culturally ahead of the curve of its High Street competitors, as if it was the Royal Ball and those not in attendence were in for some major FOMO.

The Canadian born DJ is known for his flexible sets and intuitive mixes based on the crowd’s reactions… this night was no different and perhaps one of the highlights. His ability to switch from old school hip-hop to a hard dub step mix of Martin Solveig’s “+1” then back to a Top 40 rap banger satiated the ear-candy cravings of all involved. He transitioned from song to song organically and in the moment. An overall A-grade night out can be completely created off an effortless atmosphere alone in which each song played is “your” song…. A-Trak did just that.

He began with a scratch and bass-heavy track followed by a series of phenomenal drops of which the beat would build and held onto just long enough to keep the crowd on their toes (and anxiously awaiting to press the button to record their Snap Chat videos). “Place On Earth”, by the artist and Zoofunktion, began with its peppy piano-rich house sound but was then masterfully mixed to further funkify the synths and repetitive kick bass. It went from a big, bright anthem to a moombah tribute…but wait, it got even better. From there he spun it into Rihanna’s “Bitch Better Have My Money” for one of the most raucous moments of the night.

While cell phones were held high and inhibitions on the low, the DJ then went into a series of newer rap chart toppers like Rae Sremmurd’s “Come Get Her” before putting his thing down, flipping, and reversing it with, wait for it, Will Smith’s 1990 “Fresh Prince of Bel Air” theme song. Mind blown and so many nostalgic feels (cut to me doing the “Carlton” pressed up against other 80s babies thoroughly enjoying the flashback).

I could argue that A-Trak is best at his hip hop and rap-influenced mixes, but what he wrapped up with makes me question not only that, but also my entire human existence. He busted out nearly every recent single of his, from “Place On Earth” to “Out The Speakers” to “We All Fall Down”. Literally the only cherry that could have topped his double-decker extra fudge sundae of a set would have been “Ray Ban Vision”, a 2010 collab he did with Cyhi the Prynce.

Sweaty and satisfied. That’s my takeaway. If it’s not quite eloquent enough, I’ll leave you with the parting words of one club goer that went from stranger to instant bestie within a moment of exchanged wide-eyed glances…. “It is lit, fam.”

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The Fetty Wap Songs You Haven’t Overplayed Yet

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Headliner of the 14th installment of #Fest Fetty Wap has basically blown the air waves of every radio station and speakers out of all the clubs with arguably the most ubiquitous song of 2015 “Trap Queen”. He’s got that soda… but he’s also got an entire debut album full of hits. Here are some you may not have heard (or completely overplayed and ruined for yourself) yet.

#1. Trap Luv
A natural transition from loving his trap queen to loving the trap life in general. The simple yet effective bass chord progressions give “Trap Luv” an “Oh I’ve heard this before” sensibility.

#2. I’m Straight
Another smooth sampling of trap synth in “I’m Straight”, his flow is quicker than on other tracks but still provides that lack of annunciation we all know and love of the rapper.

#3. Let It Bang
Another catchy, melodic track off his debut album,”Let It Bang” doesn’t stray from the Fetty Wap appeal- that constant presence of the 808 bass and repetitive crooning with synthetic flair. His music is reliable and rolling without trying too hard.

#4. Handgun
The rapper just released a new single which is a significant departure from any of these tracks, though he did re-enlist the Remy Boyz (also on his chart-topping track “679”). Entitled “Handgun”, give this new track a listen below.

Fetty Wap’s self-titled, debut studio album hit the shelves in September and momentum for the 17 tracks has yet to let up. The album, which includes three extra tracks if you cough up the extra cash for the deluxe edition, is out via 300 Entertainment/RGF Productions.

A day after the release of this album, Fetty Wap was  injured while riding a motorcycle in his hometown of Patterson, New Jersey. A witness has said Fetty was trying to pass a vehicle in front of him and apparently didn’t see an oncoming car which hit him head on. Fetty is expected to make a full recovery after he spent a couple days in the hospital. Stream his entire debut album here.

#FEST

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atrak

A-Trak Slated to Slay at Sway

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As a DJ who has won several world titles, only the most epic of performances can be expected of A-Trak, as his current tour makes a stop at Sway in Columbus next month. A-Trak’s reliable track list is full of methodic, building bass lines and highly-contagious melodies but also big sound club bangers worthy of a few ear-gasms like “We All Fall Down”.

His latest releases seem to blur the lines between electronic, dance, and pop with house influences marching masterfully to each clean chord progression. This should be no surprise by the guy who commonly speaks out against pigeonholing artists into genres. What matters is that his technique is on fleek- as the cool kids would say- and even the most mild EDM enthusiasts (hello Beliebers) will find something to latch on to.

A-Trak is slated to play Jan. 2 downtown at a newer space on the scene, Sway. The part tapas lounge, part nightclub has had a steady stream of reputable DJ’s spin including Eric Prydz and Sidney Sampson. Michael Mercer, Director of Operations and Marketing at Sway, said A-Trak has brought in the largest “day one” ticket sales since opening; impressive with everything going on around New Years Eve and that weekend.

For avid A-Trak listeners, myself included, here’s to hoping he brings his signature scratching to Ohio. Watch his YouTube channel original “Short Cuts” videos to get up to speed on the mind-blowing madness that is his undeniable skill set below. A personal favorite is Episode 8: Beat Steady where he rips apart “Beats Knockin” by Jack U then sews it back together with the agility and precision of a master tailor. That’s one bad ass seamstress. “Landline” is another scratch-heavy hit that only A-Trak can be accountable for, as his transitions are virtually seamless.

A-Trak as a whole is such an amalgam we may even hear a hint of trap or full-on hip hop to his set (he has, after all, work with Yeezus himself Kayne West). You never know with the DJ and yet you do know all at the same time…make sense? Expect songs you can sip on all night like a high-quality liquor of your choosing but also what I call “treadmill tracks” which you can take straight to the dance floor.

Buy your tickets to see A-Trak @ Sway on 1/2/16 here

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A-Trak in costume at Haunted Fest 2014

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Stream Fetty Wap’s Self-Titled Debut Album Here

fettywap

Fetty Wap’s self-titled, debut studio album hit the shelves in September and momentum for the 17 tracks has yet to let up. The album which includes 3 extra tracks if you cough up the extra cash for the deluxe edition is out via 300 Entertainment/RGF Productions.

A day after the release of this album, Fetty Wap was  injured while riding a motorcycle in his hometown of Patterson, New Jersey. A witness has said Fetty was trying to pass a vehicle in front of him and apparently didn’t see an oncoming car which hit him head on. Fetty is expected to make a full recovery after he spent a couple days in the hospital.

Fetty Wap – Fetty Wap

Matoma

Matoma Talks About His Brilliant Hip Hop And Tropical House Sound In Recent Interview

Matoma

Norway’s Tom Straete a.k.a. Matoma figured out the formula for amazing summer time listening. Classically trained with a degree in music coupled with a childhood spent listening to rap lead this producer into becoming a trailblazer of one of the most popular sub-genres of EDM. Recognizing the similar swing of hip hop and tropical house allowed Matoma to combine two seemingly different genres of music and create an all new auditory sensation.

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The track that put Matoma on the map with Big Beat Records and eventually Atlantic Records was his mash-up of Notorious B.I.G. x Ja Rule x Ralph Tresvant entitled “Old Thing Back”. He came across the acapella for “Want The Old Thing Back”, deciphered the melody of the vocal, wrote his own instrumentals using Biggie’s flow as inspiration, and a tropical house favorite was made. In a recent interview, he recanted his emotions from the day:

“At the time, I didn’t think the track was so special,” he said. “You see remixes of Biggie all the time that pop up on the Hype Machine and on the Internet, but with this one, the reaction was so much stronger.”

Despite his humble feelings the track was deemed very special. Catching the attention of Big Beat Records, Warner Music Group’s dance music label under Atlantic Records, Matoma was on his way to having an official remix for one of world’s most recognizable names in hip hop.

“I just sat down in my apartment and started crying. It was so huge because The Notorious B.I.G. has been, like, the biggest influence for me in music.”

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Another notable song in the Matoma discography that has garnered millions of play is his remix of Jay Z’s “Roc Boys”. The beat transports listeners off to a desert island while Jay’s recognizable voice makes for a perfect summer time sing-a-long. Available for free download, this tune would be the perfect way to pre-game before his performance at Pittsburgh’s Diesel Club this coming Thursday August 13th. Tickets range between $15-$40 and the event is friendly to ages 18+. Buy your tickets now. 

[Free Download]

Born and raised in chilly Norway, it’s interesting to hear why the producer chose to make warm, tropical beats:

“We always look forward to the summer. In the springtime, we always prepare ourselves for the summer. We’re watching surf movies and playing tropical music, because we have the huge difference between winter and summer, so I think the contrast there is really nice.”

Matoma has no plans to adhere to a strict tropical-house-only agenda despite his massive success in the genre. His live sets on tour will be comprised of a little bit of everything:

“I’m making all types of music. I’m trying to adapt, but with a smooth transition so people don’t get shocked. Actually, I make all kinds of music. That’s the best thing about having the opportunity to go on tour, because my sets are like a roller coaster. I stay in the general tropical, but I play in all different types of tempo.”

Buy your tickets to see Matoma in Pittsburg at Diesel Club here

M A T O M A

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Diplo, Schoolboy Q, Borgeous, iLoveMakkonnen, And More To Headline #FEST

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Number Fest is back for its 13th and most exciting year to date

EDM and hip-hop fans rejoice as Diplo, Schoolboy Q, G-Eazy, Borgeous, Branchez, Lost Kings, iLoveMakonnen, DJ Sliink, and many more hit the stage of the nation’s largest college music festival this April 18th. Founder Dominic Petrozzi is very excited about this year’s event:

“#FEST 13th Edition is our most extensive festival billing in the event’s 10-plus year history. We are very excited to provide the collegiate market of the Midwest with a lineup that rivals some of today’s most popular music festivals in the United States, There is no collegiate experience quite like #FEST and we hope to only build on that reputation.”

Early Bird tickets sold out in record time this year. General admission starts at $40 and VIP at $65. Prices are subject to increase. Head to thenumberfest.com to purchase your tickets and lock in those bargain prices today. Event is 18+ and must be 21 years of age with valid ID to consume alcohol at our unique BYOB concert experience.

“Each year we continue to evolve this event with a greater emphasis on talent, production, safety and a sustainable festival environment. We are excited to be rolling out several new platforms, campaigns & festival amenities in addition to the highly anticipated lineup.” says Prime Social Group co-founder Zach Ruben.

This year #FEST introduces a second stage presented by the Ohio-based Animal x House. Use #13FEST on Twitter to stay up to date on the latest news concerning the festival. Follow #FEST on Instagram for an inside look at all of the craziness.

# F E S T

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P r i m e  S o c i a l  G r o u p

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Lupe Fiasco Ft. Ed Sheeran – Old School Love (Official Music Video)

Watch this new music video by Lupe Fiasco for his song entitled “Old School Love”. He recruited Grammy-nominated singer Ed Sheeran for hook, which sounds classic. With these newly implemented visuals that were directed by Coodie & Chike the song’s throwback-back vibe becomes animated and . You can expect this song to appear on Lupe Fiasco’s fifth studio Tetsuo & Youth, out in 2014, but for now check out the Chicago artist’s new music video.

Stream Problem’s ‘Understand Me’ EP Ahead of Tuesday’s Release Via Myspace

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Rapper Problem has an EP, Understand Me, that will release this Tuesday. You can stream the eight song project in advance thanks to Myspace, below. The “Like Whaaaat” rapper has features some of his hottest tracks this year
with fellow west coast artists G Malone and Bad Lucc rounding out the guest spots. You can pre-order Problem’s ‘Understand Me’ EP now on iTunes.

Understand Me from Problem on Myspace.

Stalley – Know More (The Best Of Stalley) [Mixtape]

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There’s no question that Ohio rapper, Stalley, is talented. He’s signed to Rick Ross’ MMG and holds his own when he does features with artists like Rozay, Meek Mill, Curren$y, and Scarface. Stalley and MMG recently released a FULL compilation project to show off the work that Stalley has been putting in over the years. Know More (The Best Of Stalley) features 30 of Stalley’s best songs to date, such as “Hammers & Vogues”, “BCGMMG”, “Swangin”, and many more! Stream and download Stalley’s new mix-tape, below.

Download: Stalley – Know More (The Best Of Stalley)

Stream Schoolboy Q’s Newest Single “Man Of The Year”!

ScHoolboy Q - Man of THe Year

Schoolboy Q is arguably the glue to the TDE clique. He’s capable of making big records that get attention without the assistance of front-man Kendrick Lamar. His newest release “Man Of The Year” is his next single that will settle fans over until his album Oxymoron drops.  Schoolboy Q’s confident verses about a high-class lifestyle is catchy, but what really sets the tone for this “Man Of The Year” is the the dark trap beat produced by Nez & Rio. This song is special and will be on Schoolboy Q’s upcoming album, Oxymoron. Until that date arrives, take a listen to Schoolboy Q’s “Man Of The Year” in full, below.

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